For father’s day I get a $50 Barnes & Noble gift card.  I use the Internet and order a Nook book.  I figure that during the ordering process I can input the gift card and apply that to my purchase.  Not with Banes & Noble.  Evidently you must plow through their web site to find the location where you activate your gift card FIRST.  From my past experience, I have experienced the opportunity to activate my gift card as part of the checkout process from Internet sites that seem to better understand the process.  I continually HATE Barnes & Noble Internet because they just fail to understand the customer experience.  I do like their walk in stores.  I really recommend that anyone NOT purchase B&N gift cards but rather choose Amazon.