What Guides This Blog

Purpose

The purpose of this blog is to make this a better planet for us all, so there will be less suffering, pain and death. The efforts of this blog are toward making your life more enjoyable, even in small measures. Some of the efforts of this blog imply that there are problems in some aspects of our living. A part of any improvement in life entails examination, analysis and reporting of any findings. This web site performs evaluations of businesses, institutions, products and any thing else we think important. With any inspection some businesses, institutions, and products might in our opinion be in need of improvement. If your business, institution, and/or product fails to meet a satisfactory level and you think this is in error, you are encouraged to provide to us proof that our inspection methods were done incorrectly, our analysis was some way flawed and/or our reporting was incorrectly worded. It also just might be that you need make necessary changes to meet acceptable standards in the reviewed item.

Opinions

This is a personal web log which is also a vehicle shared by a few other individuals, friends, who have been enticed to contribute. The blog is composed of two elements, stories, which are frequently opinions and then comments from individuals who visit the web site. Each story contributor is expressing their own opinions or telling their own story. The blog owner has perused all story and opinion entries to make sure they are appropriate. If the blog owner has missed any infringement or has missed any slight or harm to anyone, please notify the owner by e-mail and state your concern. The owner will attempt to rectify.

Your Comments

There is a comments section for each blog story or entry, so anyone can share their opinions to the purpose that we can learn from one another. Such “outside” comments appearing in this website are the sole responsibility of the writers and the writer will take full responsibility, liability, and blame for any libel or litigation that results from something written in or as a direct result of something written in a comment.

Respect

Please be civil and respect the feelings of others when writing a comment. The accuracy, completeness, veracity, honesty, exactitude, factuality and politeness of comments are not guaranteed. But if you are a writer of such comments please try like hell to be accurate, complete, honest, and polite. Once again, if you feel that a comment is aimed at you and you feel in any way hurt, please notify the owner of this blog by e-mail and as completely as possible explain why you feel a particular comment is hurtful, should be deleted or modified. Please keep in mind that freedom of speech issues might prevail. The owner of the blog is the judge of any claims.

All trademarks, service marks, collective marks, design rights, personality rights, copyrights, registered names, mottos, logos, avatars, insignias and marks used or cited by this website are the property of their respective owners and this website in no way accepts any responsibility for an infringement on one mentioned above or any other not mentioned.

Endorsements and Testimonials

It is our firm policy that every review and opinion is made without any remuneration.  If we think there may be any perception of any form of income, we will specify the how and why.

Reference:  “The Federal Trade Commission today (10/2009) announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.”

“The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.”

http://www.ftc.gov/opa/2009/10/endortest.shtm

Google Analytics

This blog does participate in Google Analytics to track our web site performance.  We try to not to put up topics or opinions that chase more mouse clicks but rather write what seems important for this country and the rest of the world.

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