Following is the response to a letter asking REI to consider the store location in Brea, California.
Thank you for contacting REI regarding a store in the Brea, California area where the Sports Chalet was.
Customer feedback is our best tool for improvement and we appreciate your input regarding the possibility of a new REI store in your community.Your feedback has been passed along to our Real Estate Department.
As a co-op, we approach our store location and openings slower than most national retailers. REI only opens between seven to nine stores per year, allowing us to be very thoughtful and deliberate in our real estate selections.
To stay informed of our latest news and openings, please refer to the link below:
Thank you for choosing REI as your clothing and gear resource and we hope you continue to use our website at https://www.rei.com/ for your online shopping needs.
Wishing you happy outdoor adventures!
REI Online Customer Service