For father’s day I get a $50 Barnes & Noble gift card. I use the Internet and order a Nook book. I figure that during the ordering process I can input the gift card and apply that to my purchase. Not with Banes & Noble. Evidently you must plow through their web site to find the location where you activate your gift card FIRST. From my past experience, I have experienced the opportunity to activate my gift card as part of the checkout process from Internet sites that seem to better understand the process. I continually HATE Barnes & Noble Internet because they just fail to understand the customer experience. I do like their walk in stores. I really recommend that anyone NOT purchase B&N gift cards but rather choose Amazon.